These projects often include an analysis phase during which the parties assess the desired outcome of the project against the current state of the projects and define the benchmarks or outcomes. an implementation or performance phase during which most of the work is carried out; and a procedure for testing or evaluating work with firm guidelines for the acceptance of results. No generic agreement can take into account these project- and party-specific variables. In this context, there may be language in an MSA that clearly shows that a customer cannot copy certain proprietary tools or processes from the service provider and use them over and over again with other companies that are not part of that MSA, at least not without permission. The Master Service Agreement covers the entire relationship between a service provider and a customer and covers all aspects of the contract that should see the light of day. .